Media

23 February 2020

World Bloggers Awards Makes History In Cannes

Last weekend in May, the eyes of the global entertainment community turned to the French Riviera. Cannes Film Festival presented its coveted Grand Prix to director Mati Diop, the first black woman filmmaker to take the prize. Just a short stroll down the iconic Croisette Boulevard, another event made pop culture history at the famous Hotel Martinez. The first-ever World Blogger Awards celebrated top pioneering influencers in twenty-two categories.

Over 200 Instagram and YouTube celebrities gathered to honor their peers from the United States, Brazil, France, Ukraine, Russia, Italy, Great Britain, India, China and UAE. The ceremony reached more than 117 million people across multiple social media channels, an unprecedented marker for a new industry “where glamor meets business power.” Among the highlights of night were several memorable appearances.

Alice, Nadine and Farah Abdelaziz were presented with the Best Sisterhood Award. The Abdelaziz siblings with a combine following of over two million people are bringing Lebanese style and Arabic fashion to the world. Their acknowledgement further positions “Haute Beirut” as a regional fashion powerhouse. Meanwhile, Leila Brunton won the Best Middle East Style award.